Eat Drink Vote: An Illustrated Guide to Food Politics by Nestle Marion

Author:Nestle, Marion [Nestle, Marion]
Language: eng
Format: epub
Publisher: Rodale Books
Published: 2013-09-02T21:00:00+00:00

Many of the ingredients are preservatives added to extend shelf life, thereby enabling manufacturers to buy ingredients when prices are low and sell the products at hefty profits.

Creating and marketing processed food products takes imagination and skill. What foods are called, for example, can have an important influence on sales.

But marketers who overly market the attributes of their foods are taking a risk. If the products don’t deliver on promises, customers will stop buying them.

The marketers of junk foods are fortunate: They have human nature on their side. People typically believe that healthful foods cannot possibly taste good and that anything delicious is undoubtedly bad for health.

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